YMCA Hamilton|Burlington|Brantford Celebrates a Year of Growth and Sets Ambitious Goals for 2025

The YMCA Hamilton|Burlington|Brantford is proud to announce a year of remarkable growth, impact, and resilience in 2024, thanks to the dedication and hard work of our staff, donors, volunteers, and community partners.

At its January 29 Board meeting, the YMCA Hamilton|Burlington|Brantford Board of Directors approved the 2025 budget, reinforcing our commitment to recovery, resilience, and long-term stability. The Board also reviewed our progress on the 2024-2028 Strategic Plan: Igniting potential to Saves Lives, celebrated our 2024 year-end results, and confirmed our direction for the year ahead with Annual Operating Plan for 2025.

Celebrating YMCA Hamilton|Burlington|Brantford Success in 2024

• Supported 97,492 community members, including 18,881 from priority neighbourhoods, expanding access to programs.
• Engaged 59,608 young people, exceeding our target and providing programs that foster resilience, leadership, and opportunity.
• Expanded financial accessibility, thanks to generous donors, enabling access for 32,845 individuals, ensuring greater opportunities for those who need financial support.
• Strengthened our workplace culture for employees, improving our WorkWell Employee Experience survey score from 73 in 2023 to 77 in 2024, achieving “Healthy” status ahead of our five-year goal.
• Empowered 6,090 seniors, fostering lifelong health, connection, and active living.

“Our 2025 budget represents a milestone in our recovery, reflecting the YMCA’s financial resilience and stability. Every program delivered, every connection made, and every barrier removed has helped shape a stronger YMCA. We extend our heartfelt gratitude to everyone who made a difference every day,” said Manny Figueiredo, President & CEO of YMCA Hamilton|Burlington|Brantford. “Our achievements in 2024 reflect the dedication of our staff, donors, volunteers, and community partners.”

Looking Ahead to 2025

The YMCA’s Annual Operating Plan 2025 continues to put our strategic plan into action, and builds on success in 2024. In 2025 we are focusing not just on participation in programs, but on creating real impact by helping people across our region grow, thrive, and belong. This year, we are tracking both what we do (strategies), how we did them (output), and the difference we make because of our efforts (outcome), ensuring we measure not just participation in programs, but the meaningful changes we create in people’s lives with a focus on our YES Priorities: Young People, Employees, and Seniors.

• For young people, we will measure resilience, tracking their ability to overcome challenges and build confidence.
• For employees, we will measure a sense of recognition, ensuring staff feel valued and engaged.
• For seniors, we will measure a sense of belonging, strengthening their connection to YMCA programs and community.

Access the 2025 Annual Operating Plan and the Annual Operating Plan 2024: Fourth Quarter Results on our website: Strategic Plan | YMCAHBB

Media Contact

Shawn McKillop, APR
Senior Vice President, Communications & Digital Transformation
YMCA Hamilton|Burlington|Brantford
Phone: 365-336-1834 | Email: shawn.mckillop@ymcahbb.ca